Ray

Storefront, identity, product pages, and campaign work. Cold-pitched Porsche of San Luis Obispo in person for the first shoot and walked out with a car. Parked now. Ray started as a clothing brand. It is now the company everything else runs under. I built the storefront, the identity, the product pages, and the campaign work. For the first shoot I wanted a car, so I walked into Porsche of San Luis Obispo and asked in person. I walked out with one. Then I produced the launch event with models and collaborators. What I got wrong. I thought the hard part was making a good product with a good identity. It is not. I made the thing, and then the thing sat there. Distribution is not the step after the work. Distribution is the work, and I had treated it as an afterthought. Ray is parked. The rest of the studio runs under it as the parent, so the entity kept working after the brand stopped. It is the most expensive lesson I have had so far, and I got it for the price of a small clothing run.